Yes! It’s the irkafirka augmented reality mega-mind-squeeze.
We’ve released a whole load of irkafirks into the wild. Hunt them down to win a prize. All you need is Layar on your mobile phone and much too much time on your hands.

Once you’ve got Layar, you’ll need install the irkafirka layer. Simply use the search function from inside Layar. It’s easy. And best of all, all of this goodness is completely free.
Now you’re ready to go and hunt some wilde irkafirks. The irkafirks are smeared liberally across the UK, but we’ve put together some incredibly useful (and, let’s be honest, easy) clues to help you find them. You’ll have to go out into the big, scary, drab, grey world to find them, but the technicolour spectacle will be more than make your journey worthwhile. Unless you’re really hard to impress.
Keep checking back as we’ll be releasing more irkafirks into the wild in the coming days.

When you find a wild irkafirk, first spend some time marvelling at the sheer wonder of finding a brightly coloured, thirty metre high picture hanging in this nation’s grey and gloomy streets. Tarry a while over the vivid ridiculousness of the original tweet. Stand and admire the bold pencil work. Wonder at the millions upon millions of pounds of investment in technology devoted solely to bringing this moment to you. Then, once you’ve recovered from your reveries, tweet out a message to let all your friends know how clever you are, that you’ve found a great, glorious reason for living, then take a screenshot. Email the pictures to doodles@irkafirka.com. The best picture wins a prize! A lovely set of pencils and a big, luxurious sketch pad from the wonderful people at Derwent.
These pencils, you see, are not merely pencils. These are lovingly handcrafted by lakeland nymphs, coloured with water caressed gently along rainbows and packed and dispatched by a charming fella called Jethro. In short, these are the only pencils fit to firk with. And with luck, they could soon be winging their way to you.
Closing date for entries is November 5th, so hunt those firks and send us those pics…





















[...] This post was mentioned on Twitter by Chris Bell, Irkafirka. Irkafirka said: We're augmenting your reality. Find our wild irkafirks and win a pad and pencils from @derwentpencils http://irkafirka.com/layargame/ [...]
[...] which helps. And thanks to AppMakr, Layar and Hopalla, even our adventures into mobile apps and augmented reality have been extremely cheap. But if you have a bright idea, irkafirka shows that it is possible to [...]
[...] which helps. And thanks to AppMakr, Layar and Hopalla, even our adventures into mobile apps and augmented reality have been extremely cheap. But if you have a bright idea, irkafirka shows that it is possible to [...]